Why should you consider an employer branding video?
Simply put, an employer branding video is a tool for marketing and promoting yourself as an employer. It's an aspect that often gets overlooked because many companies are more focused on promoting services, products, and campaigns - but they forget that a company’s most important resource is talented employees. And you can attract them effectively with an employer branding film as part of your marketing mix.
Another benefit is that it’s not just potential employees who get a positive impression of the company through the video. An employer branding video can also help create a generally positive perception of the company among customers, investors, and other stakeholders.
Set the right tone with video employer branding
Video has some unique advantages compared to just text or images – it allows you to use the interplay of visuals, sound, music, lighting, and more to put your audience in exactly the right mood. This can be far more powerful than simply communicating with words, as it engages more of the viewer’s senses, making the message stick more effectively.
Tips for an effective employer branding film
Not everything is equally impactful when it comes to video – but there are some reliable elements that always work well in employer branding.
If you and your company are considering producing an employer branding video, you might want to include the following:
- Employees: When we watch a video, we want to see people – they’re who we relate to and connect with. Make sure to put faces to the company.
- Culture: Find creative ways to showcase your workplace culture – maybe take us along to a social event or show how teams collaborate across departments.
- Personal testimonials: It’s far more effective and credible if customers or employees speak positively about the company themselves, rather than having the company deliver the message directly.
Get help finding the right idea and format
Want to produce an employer branding film but don’t have the right idea or angle yet? No problem. We’ll guide you every step of the way – from the initial idea and concept development to the final polish and refinement. There’s no need for you to show up with a finished or even half-finished storyboard – we have extensive experience producing employer branding videos, and we’re more than happy to put that experience to work with you.
Likewise, we can help you choose the right format for your video. Depending on your platform of choice, the requirements for the video will vary. It’s not just about dimensions - the structure and editing will also differ depending on the video’s purpose. For example, a video for social media needs to grab and hold users’ attention quickly, whereas a video embedded on your website doesn’t face the same demands.