1. Data Controller
Litemotions
Kongovej 37
2300 Copenhagen S
Denmark
Company Reg. No. (CVR): 43073796
Email: [email protected]
2. What Data We Collect
When you visit our website, use our contact form, or communicate with us by phone or email, we may collect the following personal data:
- IP address
- Cookie data
- Information about your interactions with our website (e.g. pages visited, clicks)
- Details you submit through our contact form (e.g. your name, email address, message)
- Information you provide in emails or phone conversations
We do not process sensitive personal data.
3. Purpose of Data Processing
We process your personal data to:
- Respond to your enquiries
- Improve website performance and user experience (via Google Analytics)
- Conduct targeted advertising (via Meta Pixel – Facebook and Instagram)
We only collect data with your consent through our cookie banner, unless the data is necessary for responding to a direct request from you.
4. Use of Cookies
We use cookies to:
- Enhance website functionality
- Analyse website traffic and user behaviour (statistics)
- Serve personalised advertising (marketing)
When you first visit our site, you’ll be asked to consent to cookies. You can manage or withdraw your consent at any time via our cookie management tool [insert link to Cookiebot or similar].
5. Data Transfers Outside the EU/EEA
Google Analytics
We use Google Analytics to monitor website traffic and improve our services. Data may be transferred to Google LLC in the United States. This transfer is based on the European Commission’s Standard Contractual Clauses.
Meta Pixel (Facebook & Instagram)
We use Meta Pixel to measure ad performance and tailor our marketing. Meta may process your IP address and user behaviour in the USA. Transfers are made in accordance with Standard Contractual Clauses and Meta’s participation in the EU-U.S. Data Privacy Framework.
For more details, please refer to the Meta Privacy Policy and Google Privacy Policy.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law.
7. Your Rights
Under the GDPR, you have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw your consent at any time
- Object to data processing
- Request data portability (a copy of your data in a structured format)
To exercise your rights, please contact us at [email protected].
8. Complaints
If you believe your personal data has been handled inappropriately, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet):
